Victoria University – VU Explore Augmented Reality Campus Tour has been recognized as a WBA Winner for Mobile Innovation in the World Business Awards 2022. The World Business Award for Mobile Innovation [MBL] recognizes products and services that provide innovative mobile solutions for business and market needs.
VU Explore uses the latest in mixed reality technology, computer vision and gamification to create a unique Augmented Reality (AR) campus tour of Victoria University’s (VU) flagship Footscray Park campus via the University’s “VU App” (mobile app).
Prospective students and other campus visitors can use their phones as a gateway into an immersive virtual environment as they explore the site, encountering and capturing collectible AR holograms of indigenous plants local to the region (redeemable for reward) as well as learning about unique key campus facilities, location and course offerings.
Due to COVID over 2020-21, a compelling experience for prospective students was required to replace group tours/campus gatherings. VU Explore provides an engaging way for users to take a self-guided tour, discovering key campus features while enjoying a game which connects them to the University’s strategic drivers and unique history of the location.